Google Ads · Dental Groups & DSOs
High-intent paid search in one of the most expensive auctions in advertising, measured on cost per booked appointment rather than cost per click.
Cost per click rose across 87% of industries year over year. Health and personal services sit near the top. Winning here is about conversion economics and negative keyword discipline, not bid aggression.
Call tracking, form attribution and booking-system integration where it exists. We report cost per booked appointment by location, because spend per click tells an operator nothing about whether the practice is filling.
Search term data from paid campaigns is the fastest source of truth about how patients actually phrase things. It feeds the organic content plan and the AI prompt set directly.
2 questions
10–15% of managed spend, depending on account count and complexity. Published on our pricing page rather than quoted on a call.
Below roughly $3,000 per month per market there is rarely enough data to optimise against. We will say so rather than take the account.
Get named by ChatGPT, Gemini, Perplexity and Copilot — and measure it monthly.
Read more →Local and organic search built to feed both Google and the AI engines reading it.
Read more →Demand generation on Instagram and Facebook, feeding the searches that follow.
Read more →Before any retainer, we run fifty prompts across four engines and show you exactly where you stand against the operators being named instead.
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