Meta Ads · Dental Groups & DSOs
Google captures demand that already exists. Meta creates it. For most multi-location operators the blended cost per appointment is best when both run together.
Meta is where a patient first sees a treatment, a result, or a practice they had not considered. It is a consideration channel, and judging it on last-click return will lead you to switch it off just as it starts working.
Targeting has largely commoditised; creative has not. Before-and-after where regulations permit, practitioner-led video, and offers built around the treatments that actually carry margin.
Advertising rules for aesthetic and health services differ by market and are tightening. We build to them rather than around them — one complaint costs more than the campaign returns.
1 questions
Blended cost per appointment across all channels, plus holdout tests by market where volume supports it. We report the blended number as the primary metric and platform-reported return as secondary.
Before any retainer, we run fifty prompts across four engines and show you exactly where you stand against the operators being named instead.
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