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Build your own audit prompt set.
This is the prompt set we use for a paid baseline, generated for your markets. Run it yourself across 4 engines and you will know your score without hiring anyone.
Run each across ChatGPT, Gemini, Perplexity and Copilot, three times each. Record who was named and which source the engine cited.
Method
How to run it
Why fifty prompts?
Fewer than about forty and a single unusual result skews the whole picture. Fifty across a spread of treatments and phrasings gives a score stable enough to compare month over month.
Why run each prompt three times?
Engine outputs vary between runs. A single result tells you very little. Three runs and a majority verdict removes most of that noise without becoming a research project.
Do I need paid tools to do this?
No. This is deliberately manual — open each engine, paste each prompt, record what comes back. It is tedious rather than difficult. Budget two to three hours for fifty prompts across four engines.
What do I record?
Four things per prompt: were you named, who was named instead, in what position, and which source the engine cited. That last column is the actual diagnosis — everything else is symptom.
Be the practice AI gets named
Fifty prompts, four engines, your markets. You will see your score and exactly who is being named instead — before you commit to anything.
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